Kenneth Lay Won His Court Case By Dying First

Dr. Thomas Trautmann

Published on: 16/09/2026

Kenneth Lay built one of the biggest companies in America, then died six weeks after his conviction, before he ever spent another dollar of what he built. You have more time than he had. You still do not get to see the calendar.

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Trying to Persuade with Logic? That’s a Toothpick vs a Viking

Dr. Thomas Trautmann

Published on: 14/03/2026

Driving decisions with logic? You’re walking into a Viking fight with a toothpick. They won’t debate you. They’ll eat you alive. In this video, I’ll show you what actually drives decisions in business: the primal, subconscious brain—the part that reacts to status, safety, belonging, and control long before logic shows up with a spreadsheet. You’ll learn: Why logic is rarely the decision-maker (it’s the justifier) What Kahneman, Ariely, and Damasio reveal about real-world decisions How to use ethical persuasion to remove friction (without manipulation) The “subconscious frustration” that triggers action—and how to spot it fast Want your 3 subconscious frustrations (based on your business + ideal client)? Download the Make Me Great! app here: https://app.happy-brains.com/ #MakeMeGreat #EthicalPersuasion #Neuromarketing #DecisionMaking #SalesPsychology #BusinessGrowth #Leadership #CommunicationSkills #MarketingStrategy #Entrepreneurship #Kahneman #Ariely #Damasio #PrimalBrain #Persuasion

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How to Use Your Bedroom Brain to Make Your Business Unforgettable

Dr. Thomas Trautmann

Published on: 29/10/2025

New Blog Post DescrDiscover how the surprising science behind what happens in the bedroom can give you the edge in business! In this video, Dr. Thomas Trautmann reveals why men struggle to talk during “fu...n,” how our brains really make decisions, and the secret to becoming unforgettable as a business owner. Learn how to trigger the right decisions in your clients’ minds by addressing their subconscious frustrations—and why elevating your clients is the fastest way to elevate your own success. Packed with humor, brain hacks, and practical tips you won’t hear in any boring business video. Ready to turn bed fun brain science into business brilliance? Watch now and book your free strategy call! iption

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